What do your customers see when they come to your website? Or open your emails? Or come across your articles?
Do they see an authority?
A credible source?
Or do they see … a passive-aggressive sales pitch?
Your content marketing should be moving you toward your business goals — measurably — but that doesn’t mean every content asset should hit your audience over the head with a sales pitch.
Your content has a bigger job to do than that. It should:
- Establish you as an authority in your industry.
- Build a long-term relationship with your customers.
- Boost your SEO efforts.
- Make you stand out from your competitors.
- Walk your customers down the path from initial attention to the sale … and beyond.
If your content isn’t working hard enough for your business, don’t worry. You’re in the right place.
My team at Horizon Peak Consulting and I combine sales-focused copywriting with content creation to help IT, software and tech companies turn content into revenue.
Here is a sampling of the assets we create for our clients:
- White papers
- Case studies
- Standard-length blog posts
- Long-form blog posts
- Articles and guest posts (executive ghostwriting)
- Email sequences
- Landing pages
Ready to rock? Start here to learn more and schedule a consultation.
What our clients say:
“Jess is the most persuasive technical copy writer on the planet. Within the first 30 days, we could directly attribute $27,000 in new revenue to leads that came from the content she helped us write. She has a deep knowledge of the IT industry and can take our jargon, technical speak and rough diamond ideas and polish the whole lot up into something that our audience actually enjoys reading. She’s changed the content marketing game for our SaaS business — and best of all, she made it easy and fun.” —Millie Blackwell, president and co-founder of Showcase Workshop
“To say Jessica is a talented copywriter would be an understatement. She is awesome. With Jessica’s help, our blog posts and e-books are regularly hitting the first page of Google Search, and our email list is growing steadily. Not only are we seeing amazing results from the content she writes for us, but I don’t have to spend my precious time editing her work or checking in on her. Her writing is impeccable, and she never misses a deadline. Plus, she brings knowledge and ideas to the table that we would have never thought of — this is what you want in a copywriter. As a busy business owner and founder, this has been such a relief.”
—Tim Eisenhauer, President and Co-founder, Axero
“An absolutely killer content creator, Jessica has mastered the art of long form. She’s not just a great writer. (But, yeah, she is that.) She’s also extraordinarily good at making complex subjects relatable, which is why her work in the tech space is second to none. Hire her. I do.” —Joanna Wiebe, co-founder of Copy Hackers and Airstory