What Happens When Your Marketing Strategy Meets Killer Copy?
New Customers. More Clients. Sales.
Great messaging joins the conversation your reader is already having in their head.
…Grabs them immediately by their self- interest so they understand –
in no uncertain terms – you get THEM.
You prove it by speaking directly to their unique desires, aspirations,
problems and challenges. Proving you know, care about and understand
what they’re up against builds trust and credibility.
Until you create a connection, it’s hard to get – and keep – anyone’s interest.
I have a process to nail down what your ideal target audience is thinking,
and cares about – every time. (If we talk or work together, you’ll hear about
my UPPPPP formula – you’ll like what it does for you, promise…)
“I’ve seen Amy combine these obscure, mysterious principles of direct
response copywriting with what’s happening online today in the CRO
world… and it’s amazing. Her gift for using words to generate revenue is
exactly what will save and grow today’s online businesses.”
Joanna Wiebe, Copy Hackers
If Marketing Strategy and Direct Response had a Love Child,
it’s Name would be: Conversion Focused Response
And, that’s exactly what I use to bring your visitors through a deliberate
process that is proven to:
Engage them (so they keep reading your message)
Appeal to their emotions and their logic (to connect, build credibility and desire)
Compel them to do what is ultimately in their best interest (take action)
It’s a simple system to craft clear, crisp messaging that speaks directly to your
ideal target audience about what’s important, meaningful and motivating to them.
Oh, did I mention? It flat-out works:
“I’ve been working with copywriters for more than 20 years and have struggled
to find someone that’s not only a good writer, but who also truly understands
marketing… how to truly pinpoint your target audience, connect with them,
and compel them to take action.
We’ve finally found THE copywriter that fits the bill on ALL counts.
But she’s more than just a savvy marketer and brilliant writer; she’
very easy to work with, reliable, and is always well ahead of timelines.
But what blew us away was when we split-tested her new sales page copy
(of our best sales page) vs. our “control” that we’ve been trying to beat for
almost two years.
She not only beat it, she increased conversions by more than 43%. I’ve never
seen anything like it, and we were eager to wire transfer her a bonus and
get started on the next project.
So, if you’re looking for a copywriter – and overall marketing strategist – look
no further, you should hire Amy immediately. She has the knowledge, experience,
and personal commitment to help take your business to the next level. If you have
questions or would like to see a screenshot of the the split-test where her copy
gave a 43% lift, let me know!”
@ Copy Hackers Certified Conversion Copywriter @
@ Dan Kennedy Certified Copywriter for Information Marketing @