Don’t let Lisa’s quiet nature fool you. While hustlers are shouting from the rooftops, Lisa is actually at her desk writing some of the best copy I’ve ever read. She’s a calm, dependable copywriting talent for businesses that want substance, that want results and that want copy their competitors will envy, their customers will adore and their accountants will high-five each other about. Hire her.
Joanna Wiebe, Cofounder of Copy Hackers and Airstory
You don’t want your copy to just sound good…
…you want it to drive action
Your copy needs to result in more leads, more consultations, more phone calls and more sales.
With conversion copy you can get inside the minds of your prospects and give them exactly what they need, when they need it. They’ll see you as the answer they’ve been searching for.
You know the value your product or service provides your prospects, but they don’t. And simply sending them to your home page with no strategy will not get the results you want or need.
Targeted, specific conversion copy is what will move them from where they are now to where you want them to be (<- a loyal, happy customer with wallets ready).
And you’re in the right place to get it.
Trying to be all things to all people with your copy?
The first step in the conversion copy process is to understand your audience. This happens through research, surveys and talking with your prospects and customers. If you don’t know what they want, then you can’t get through to them.
Telling them what they should want doesn’t work.
What does work is understanding the outcome they desire. They don’t want accounting software…they want time. They don’t want to lose weight…they want to feel attractive.
I can help you with research and copy that will connect your offer to their specific desires. So they get excited about what their futures selves look like with you in it.
Where does conversion copy work?
You can drive the actions you want with conversion copy for your:
- Sales pages – Whether you’re launching a course, or you want to sell your product or service, a sales page can do the heavy lifting of moving your customer to a higher stage of awareness – and make the sale
- Ads – You need to grab attention if they’re going to click. And you must message match if you don’t want your ad spend going down the drain. (You’re not sending them to your home page are you?)
- Landing pages – Targeted landing pages can drastically improve your business by speaking directly to your specific audience. They’ll have no choice but to click with your compelling call-to-action.
- Website – Make your message clear. If you don’t know your value, then how can you expect it of your visitors?
- Video Scripts – Compelling sales videos are powerful in connecting with your prospects and customers – let them see you in the best light
- Emails – So many get email wrong, but when done right the average ROI is $38 for every $1 spent
A Consultant and Powerful Copywriter
“I cannot state with enough conviction how integral Lisa’s leadership and direction was to the successful launch of our new service.
Given the nature of launching a new service and website, the complexity of the program and the complex structure involved, I would hate to think that I would have risked the outcome or not done everything possible to give our team the advantage.
Lisa is that advantage, thoughtful, experienced and very good at what she does!
If you are reading this, then you are more than likely evaluating your own needs to whatever pursuit lay ahead and wondering if you need a consultant and powerful copywriter. I am a direct beneficiary of Lisa’s guidance and skill set. Lisa is worth so much more than her fee reflects, truly. I will work with Lisa again and consider it a privilege to do so.”
Geoffrey X Lane
If your current copy is only words on a page,
you’re wasting valuable digital real estate and
leaving money on the table
It’s time to get your copy working for you.
Contact me here: https://theconversioncopywriter.com/contact-lisa/
I’ll get back to you within one business day, so we can talk about your copy.