When I was fresh out of an MA in Comms, I put my writing to the test at Canada’s top PR agency. I learned that I could write copy…and that I was making a ton of money for clients who never got to meet their writer.
Today, I help clients who want better-than-agency results with direct access to their copywriter. (The fact that my rates aren’t supporting a vast overhead comes as an added bonus.)
My PR articles have been published across Canada, but I prefer writing opt-in and sales pages, email copy, product descriptions and advertising. Video scripts, too, are right in my wheelhouse.
- My ad copy is published in national magazines.
- The social media captions I write are growing engagement for a fashion brand with 70k Facebook and 20k Instagram followers.
- The Google Adwords account I run is ranked among the top, best-performing advertisers.
- My Facebook brand-building campaigns are getting $0.01/click.
- I’ve built a mailing list by 3k subscribers in just a few weeks with one sales page
- When I send out an email to said mailing list, sales jump by a minimum of 500% within 24 hours.
- The website I wrote and oversee has grown online sales by 500 – 600%.
My best clients get that good copy isn’t just creative and SEO-optimized; it’s also unrepentantly focused on core positioning. Together, we sweat out the insights that take copy from ‘nice to read’ to absolutely magnetic for the right audience.
We’re probably a good fit if you:
- Get excited about positioning and brand building;
- Are willing to invest time in a creative brief;
- Want me to know your customers better than you do;
- Love to use data to find out what’s really working.
Sound like a fit? Tell me about your project.